After some deliberation, Activision and LucasArts have decided to continue to work together on the release of titles in Southeast Asia, Europe and Australia. This decision comes on the heels of a number of commercial successes in their partnership together. Says Mary Bihr, VP of Global Publishing at LucasArts,
“This agreement with Activision reflects LucasArts’ commitment to the international markets and we look forward to bringing the best products to our consumers worldwide,” said Mary Bihr, VP of global publishing, LucasArts. We made the decision based upon Activision’s proven track record in managing strong brands and our long standing relationship which has produced tremendous results as games such as Lego Indiana Jones and Star Wars: The Force Unleashed have risen to the top of sales charts globally.”
Says Menno Van der Bil, International General Manager of Activison Publishing,
“LucasArts’ vast portfolio of videogames has caught the imagination of gamers of all ages across the globe – opening up exciting new possibilities for much-loved franchises whilst injecting fresh ideas into the market. We look forward to working alongside LucasArts to release unique and innovative products the whole family can enjoy for the years to come.”
The next major commercial release for Activision and LucasArts together will be Indiana Jones And The Staff Of Kings, which should arrive in June.
About Travis Loten
Recent Comments