Sony Publicly Admits To Its Lack Of Support For The PSP

Recently, Sony’s senior VP and Marketing Director for the UK, Ireland and the Nordic Region, Ray Maguire, spoke of how the corporation is guilty of allowing the PSP to drift a bit in the past year.

Says Mr. Maguire to GamesIndustry.biz, “It was slightly under-supported, mainly because a lot of the energy was going into stuff we’re doing for PlayStation 3. There was an added complication in that the UMD model wasn’t brilliant for third parties, either.

“I think it’s one of those formats which has just, almost silently, grown and grown and grown. Now people are looking at 3 million installed base in the UK, and seeing it’s a healthy number – that they can sell product against that.

“Retailers are looking at it as well, realising that they haven’t supported it as much as maybe they might have done, and they’re also thinking about how we almost reintroduce the PlayStation Portable into the market place, with the confidence that we should have had last year, but didn’t.

“We do have that confidence this year – many things are happening with the PSP. The online side of it is developing nicely, and there are clearly lots of great games for it this year, but also we’re introducing new colours – so it starts to become much more desirable for a wider range of consumers.”

We definitely appreciate this concession from Sony – and look forward to the rest of 2009, as it gears up for new launches and broader support across the board.

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